We challenge
performance®

Accellence is a dynamic services firm with high impact on the vehicle, technology and consumption industry: alchemy between research, training, marketing and experience to challenge performance.

We are Accellence®

Multi-disciplinary professionals dedicated to creating solutions to the challenges of establishing and evolving a culture of service perceived from a lead to entering a showroom.

We create true training experiences

We design and implement specialized training to develop macro and micro skills for the challenges industries face.

We implement technology to improve

We develop IT technologies to process features, data and content at key moments of the life cycle with the customer.

We drive out of passion

We create vehicle management experiences to highlight each product and its equipment in the technological transition.

We interpret findings and trends

We analyze the behavior and habits of our clients’ clients to help make decisions that support strategic projects.

We tell stories on screen

We capture the best image in audiovisual productions to bring to light our style and knowledge.

We disseminate motivation

We present speakers and conference speakers who offer testimonies of leadership that inspire others.

We assemble impact media

We roll out high-end sound and visual furniture to create impact in displays, stands and corporate events.

+7,500

Persons
trained

+5,000

Hours dedicated
to training

+600

Hours of content
produced

+50

Marketing and experiences projects

+15

Product launch events

Timeline

Our first session in the Mexico training center of one of the most prestigious luxury car brands. We created content and gave press coverage to the return of F1 in Mexico.

We were instructors in the certification of service consultants of the leading luxury segment brand, which led us to implement in Mexico the certification of sales consultants created in Germany.

A leading brand in the luxury segment evaluated us through their German global training affiliate and classified us as a “benchmark in LATAM”. We were ambassadors of an international off-road driving event for clients.

Our fourth product launch event. Since then, we have participated in more than 15. We created our first online competitive analysis platform, classified by one brand as “best practice” in Mexico.

We provided the first Sales Boot Camp in LATAM together with Garage Composites, the leading firm of powersports training and management. We presented a VÜHL ROC for a leading brand of fuels, oils and lubricants.

We developed an online training program via specialized streaming in competitive analysis to argue the value of the products. We created training content and interviews during the pandemic.

We analyzed on-site shopping experiences on a national scale in the distribution network to support the definition of commercial strategy in one of the leading off-road and enduro motorcycle brand groups.

We supported the winning team of the Historic C category in the 35th edition of the Pan-American Race. Under the name of Modo Sport, we started our media content project hand-in-hand with Heraldo Media Group.

We were part of the launch team of the first SUV for outdoors and the first SUV to debut with an electrification platform for a leading Japanese brand. We offered our first training in Europe (SBC - GC Barcelona).

We implemented a national leadership and product training program. We offered our first training in electromobility as a client experience.

We analyzed the behavior of the objective client in social networks for a training program of more than 1,200 participants, of a leading Japanese brand.

Differentiators

Our clients

Our services
Training in macro and micro skills

Training in macro and micro skills We respond to industry and market challenges, in the current context, through training experiences in 7 main areas:

Sales
Post-sale
Organization management and development
Leadership
Human, personal development and wellness culture
Competitive analysis
Product, technological transition and electromobility

Custom training services, from conceptualization, instructional design and implementation.

Market research

We base each project on key indicators, correct information and data that we interpret as a result of prior research:

Market behavior analysis
Benchmarketing (analysis of the competition)
Analysis of performance and response during the purchase process

Digital marketing and consumer behavior

We communicate an adequate message in narrative and channel for the consumer through digital media.

Research of consumer behavior in social networks and digital media
Conceptualization of messages and campaigns
Creation of content, photographs, audiovisual production and animation

Information technologies

We implement new ways of interaction to create and improve experiences with clients:

Creation and development of platforms and content for [ongoing] training
Digital tools to interact in the life cycle with the product or service

Events and experiences

We create moments to impact people with audiovisual infrastructure that highlights the products and services of brands:

Presentation of products and services
Rent of high-end visual and audio systems for impactful presentations
Driving experiences for clients
Conferences and production of corporate events

Our Talent

Managing partner

Alan Lozoya

Master’s Degree holder in Applied Business Creativity (creative industries) through the University of Warwick, United Kingdom, as a Chevening scholarship holder, graduated with honors. He is a specialist in intellectual property asset management. Conference speaker in subjects of creative economy. He has more than 20 years of experience in training and analysis of the industry in communication media. He collaborated with Honda de México, Grupo Multimedios, Sonic360 and Clarke Modet & Co. He is a LATAM representative of Garage Composites in the powersports industries. Multi-instrumentalist music

Managing partner

Omar Lozoya

Master’s Degree holder in Accounting, Financing and Tax Specialty with sustainable guidance through the Guadalajara Public Accountants Association, graduated with honors. He is a specialist in fax strategy and controllership. He has more than 20 years of experience in diverse areas of management and administration for different companies and sectors. He has worked on projects for KPMG, Sánchez Alonso y Cía, and México Global Alliance. He is the author of two books on tax matters. Motorcycle rider on weekends.

Organizational development and upper management

Roberto Mayorga

Master’s Degree holder in Organizational Development through the University of Monterrey. Directive coach certified through the ICDI, Spain, and the Coaching Certification program, through the California ICF. He has participated in the Upper Management programs of the IPADE. Co-author of books of business innovation and trends, as well as sustainability and leadership. He is a business mentor through the BID and a Post-graduate degree professor of the Faculty of Economics and Business Sciences of Universidad Panamericana. Analyst of soccer and family time.

Human factor and wellness culture

Jair Casillas

Master’s Degree holder in Technology for Learning with emphasis on training processes for adults through the University of Guadalajara. He is a specialist in human development and alternative therapies. Master yoga and meditation instructor with certification in India. More than 15 years of experience in training projects with an emphasis on the growth of individuals. He has worked on projects for Mercedes-Benz, Honda de México, Polaris, Continental, Great Place To Work, in addition to other industries. Influence in issues of culture wellness.

Driving experiences

Ramón de Zulueta

Bachelor of Business Administration and Management through the Banking and Commercial School. Instructor driver through the BMW Driving Academy of Germany. He is a specialist in driving techniques and skills for different lines of vehicles. He has developed and implemented countless driving testing events for various brands, including with significant experiences on a national and international scale. Expert in coffee and how to enjoy it.

Sale and post-sale processes

Luis Enrique Encinas

Bachelor of Marketing through the University of Guadalajara. He is a specialist in commercial equipment management, specifically for the automotive industry. More than 15 years of experience with leading distributor groups. He has held positions ranging from commercial advisor, supervisor and sales manager, to coordinator and manager in the western zone of the country. Collaborator of the Modo Sport program in the Heraldo Radio in Jalisco. Collections curator and expert in old cars.

AccellencePlay

Click and play. Our platform for live streaming and low demand training activities. If you are about to do an online training session, click here. Request your registration.

AccellenceManager

Welcome to our platform for training sessions and activities management. All details of every training, from the participants list to the travel expenses ticket, on one single site, one click away.

Apoyo Servita

We are sensitive to those around us and believe in the mark a person or organization can leave on others, especially on groups in a situation of vulnerability. In Accellence® we believe in supporting social causes through Servita. We act as a link between associations and projects that require all kinds of help, with brand social responsibility programs, especially those that want to improve people’s lives.